Gen Z is a value-driven generation

Dołączył: 17 Sie 2024 Posty: 1

Gen Z is a value-driven generation that cares deeply about the real-world, social, cultural, and political issues around them, and they actively fight to ensure organizations that they support align with the values they hold. To establish their loyalty, brands need to first convey that they understand and represent the values of this target group. One of these values is diversity and inclusion.

According to Gallup, almost half (%) of https://lastdatabase.com/ Gen Zers fall into racial or ethnic minorities, and % of Gen Z adults (born between and ) self-identify as LBGTQIA+. Gen Z consistently expects brand advertisements to represent diversity and inclusion, with % strongly agreeing that “it’s important for me to see authentic representation of diverse and minority identities, even if I don’t belong to these groups myself.

” Additionally, Gen Z is more likely to factor sustainability into buying decisions (% versus % overall), according to our Holiday Shopping Report: Spending Trends & Impact, this generation wants to see brands that actively fight for and are aligned with the real-world issues impacting them, not just in the social or cultural spaces. This generation will sense if you’re insincere, they will notice hypocrisy.