What are the benefits of implementing Marketing Intelligence

Dołączył: 10 Mar 2024 Posty: 1

With it, it is possible to capture data on users' consumption of brand content to understand which ones work best, as well as identify personal interests, questions and needs throughout the day. ADVERTISEMENT In this way, it is possible to optimize the production and distribution of materials to better connect with consumers. What is the importance of Marketing Intelligence? For a long time, marketing was an area of guesswork. Decisions were made by managers based on their personal perceptions or insufficient data. To advertise on television, for example, advertising defined the media based on generic audience data, without any precision as to how many people would actually see the advertisement.

The Internet, mainly Loan Phone Number List from Web 2.0, drastically changed this scenario. Through monitoring tools, companies were able to be aware of the steps of consumers and competitors on the web. In the digital age, data has grown so much in volume that the concept of Big Data has emerged , which is about the management of an enormous amount of data that is generated and collected today and the challenges for companies that want to use it. in business intelligence. This is where we get to Marketing Intelligence. After all, Big Data processing can be used in marketing to improve strategies in the area. Those decisions that were based on assumptions are now accurate, since data reveals information about reality that would be imperceptible without its collection.

The importance of Marketing Intelligence, therefore, is to collect and analyze this data so that professionals have a basis in their decision making . Thus, data becomes strategic assets for marketing teams. What are the benefits of implementing Marketing Intelligence? Now you will be able to understand much better now what are the main benefits of implementing Marketing Intelligence in your business. You will see that this extends to various areas. Know your consumer better ADVERTISEMENT Marketing Intelligence allows you to know your consumer better. By monitoring users on the web and conducting market research, it is possible to understand your target audience and better guide your marketing and communication strategies.

Wysłany: Nie Mar 10, 2024 11:39