support it towards fruition

Dołączył: 06 Mar 2024 Posty: 1

This is how you can fill your reservation calendar in high and low season! In the research phase, it will be a question of targeting vacationers who know that they want to go, but who do not yet have an idea of the precise dates and/or the destination: we are talking about top-of-funnel requests. They represent a small portion of vacation requests, but are growing steadily. Thus, according to figures from Google, the query “April vacation destinations” increased by 113%, and the query “where to go in March in the sun” by 252% between 2018 and 2019! You will also be able to reach Internet users in the active search phase, when they demonstrate a more advanced reservation intention.

It is then a matter of targeting them when they Korea Phone Number Data make requests such as “book campsite Vendée April” or “residence rental swimming pool Var August”. White paper: “ A reservation calendar filled with digital technology! ” Reach vacationers all year round The traveler journey is omnichannel. To reach them and fill your reservation calendar, you must therefore adapt your communication in order to be present at each point of contact with them: on search engines, on social networks, by email, etc.

The goal ? Create synergy between the different communication tools (digital and traditional) so that they reinforce each other and best meet the expectations of the Internet user, who will then naturally make their reservation. It is therefore essential to be present throughout the journey in order to : the purchase of a stay. By breaking down silos, you also multiply the effects of your campaigns and increase your performance, since each lever reinforces the previous one! Thus, natural referencing (SEO) work on search engines will allow you to attract new prospects to your website at the start of the research phase, those who will type for example “vacation south Brittany” or “ski rental Alpes ”.

Wysłany: Sro Mar 06, 2024 04:48