Is your eCommerce ready for voice searches

Dołączył: 11 Gru 2023 Posty: 1

According to data collected by the We Are Social digital report in 2021, although 99.1% of Mexicans still use conventional search to make a query, 51.9% resort to voice search , which means that people have begun to further simplify its research processes. Is your SME ready for this trend? If it isn't already, optimize your eCommerce .

What is voice search ?
Voice search refers to the queries that users make Telegram Number Data through devices or virtual assistants such as Google Voice Search, Siri, Cortana and Alexa to find information about various questions. In this case, voice commands are given to search engines so that they return results related to the requests they receive. They have started gaining popularity because they are faster compared to the conventional method, where users type their queries.

According to Google , 20% of queries made on mobile devices correspond to voice search , which means that at least a fifth of users use this tool. Additionally, data from PwC reveals that 65% of people between 25 and 49 years old use their voice-enabled devices at least once a day.

This search tool has shown exponential growth; Therefore, it is increasingly important for any eCommerce to take care of content optimization to align with voice search .

What you should know about voice search
According to studies carried out by Thrive Analytics , teenagers are the ones who use this search method the most, however, there has also been significant participation from other age groups. Thanks to content optimization for voice search you can increase your chances of reaching people of different ages, since this has been adopted by people of all ages.

On the other hand, voice search tends to involve longer terms and not just keywords; because people tend to wander more in this type of search; since this is related to a habitual conversation style. Which means that you will be able to improve your positioning and target your target audience more successfully thanks to the inclusion of long tails , that is, descriptive and extensive keywords. In addition, by working on voice SEO you will obtain better conversions and a greater number of sales for your eCommerce . If you want to improve your presence for voice search , contact us and we will gladly support you.