Elevator pitch: how to do it and examples

Dołączył: 10 Gru 2023 Posty: 1

Does it happen to you that when talking about your business, products or even yourself, you don't know where to start? This can be the effect of nerves, passion for what you do or improvisation. Preparing an elevator pitch will help you get the attention of the right people, as quickly as an elevator ride. Don't know what an elevator pitch is or have you never done one? That is why we have made this entry. Below we will clarify your doubts and give you examples that will help you develop your own winning speech . What is an elevator pitch ? This pitch should mention the most notable characteristics of your product or business and a very specific idea of what you want to communicate.

The key is to do it in a period of 30 to 60 seconds maximum , depending on the topic. The literal translation of elevator pitch is elevator speech. It is known this way because it is a presentation speech, which must be brief, like a ride in an elevator. Furthermore, it has to be so forceful that it should leave the listener wanting to know more. The ideal is to say this speech with a clear objective. Being so brief, each word will point to that goal. In addition, it must be Special Data precise, direct, simple and attractive . This way, all the important aspects will be touched on and the interlocutor can ask for details later. Read also: Phrases to sell and persuade Examples of possible objectives of an elevator pitch An elevator pitch can be used for different purposes , not just sales.

You could apply it to get a job, apply to a university, receive a scholarship or find investors in a business idea, to name a few examples. Focusing on the world of sales, you could anticipate different elevator speeches, to use depending on the moment in which the prospect is . Here some ideas: Close a sale. Arrange an appointment or meeting for a demonstration. Sell a greater volume. Get a recommendation. Build loyalty with a customer. Generate networking and visibility for your brand. Steps to prepare an elevator pitch Woman preparing her elevator pitch. Regardless of the objective of your speech, it will only work if you structure and communicate it correctly . Since time is money and brevity is the number one requirement of this type of pitch , preparation is everything. By following these simple steps, you will surely do very well.